About Us

Chetna Yatra, is the only initiative of its kind in entire India which focuses on the issues & problems of Broadcasting & Cable TV industry and also acts as a bridge to fill the gap between the entire B&CS stakeholders. Chetna Yatra is very popular in Industry as thousands of Stakeholders are directly and indirectly involved in social campaigns. 14th Chetna Yatra is focusing on 'MOOD DESH KI JANTA KA - 2019, DIGITAL INDIA – GREEN & CLEAN INDIA' and also spread awareness to All DAS Licence Holders throughout the Country about ARPU, Piracy, Billing, GST, Digital Content, SMS, OTT, Broadband, VAS, IPTV, etc.. It also aims to fulfill the dreams of our respected Prime Minister Narendra Modi's "DIGITAL INDIA" and many other social campaigns through Cable T.V. operators of various cities of India.

Chetna Yatra was started in the year 2005, by our Group Chairman & Mentor, Dr. A.K. Rastogi, President of All India Aavishkar Dish Antenna Sangh, to unite and educate Cable TV operators from all parts of the country about the latest technology & for redressal of disputes through roundtable discussion sessions, workshops, seminars and lectures which are delivered and attended by the industry experts and captains of the policy makers etc. from the Broadcasting & CATV industry....

Chetna Yatra every year covers more than 400 cities & travels approx. 25,000 kilometers in around 50-60 days, covering every hook and corner of this country and reaching to the millions of Eye balls, MSOs, DAS licence holders & Cable Operators with a message like 'SWACHH BHARAT – DIGITAL BHARAT', 'Padhega India Badhega India' & 'Digital India' and many different social campaigns during the month of September & October every year.

The journey was started with a single step and slowly & steadily with the support of millions of Eye balls and the industry, it has become a nationwide campaign on different public interest issues like digitization, health, plantation, education & environment among the masses, village panchayats, school & college students, local shopkeepers, NGOs, corporate, MNC's, broadcasting & CATV industry comprising MSOs, DAS licence holders, Broadcasters, Cable operators, Hardware & Software companies and other stakeholders etc. We are having a vast network of Last Mile Operator's throughout the country.

The glorious 15th Chetna Yatra was flagged off by Hon'ble Minister of Jal Shakti, Govt. of India, Sh. Gajendra Singh Shekhawat from New Delhi and previous Chetna Yatra's were flagged off by different Dignitaries like former I&B Minister Shri Prakash Javadekar, Former Chief Minister of Delhi Lt. Smt. Sheela Dixit & Dr. Subhash Chandra, Chairman Zee & Essel Group etc.. For the first time under Shri Prakash Javadekar 's direction & support “Samvaad” was organized between the B&CS industry and Doordarshan officials in the entire India en-route the yatra. The Chetna Yatra is widely covered every year by various trade journals, news channels, print, online and electronic media.


Aavishkar Media Group

Aavishkar Media Group is a leading name in the field of Indian Broadcasting & CATV Industry, from last 27 years. Aavishkar Media Group has always played a vital role in bridging the gap between broadcasting & CATV Industry. The Group always tries to conceptualize and execute projects which are unique by nature, first of its kind and has become the benchmark.

Aavishkar Media Group has expertise in Distribution & Media Planning, Brand Management, Training & Consultancy in the field of Broadcasting & CATV industry. Aavishkar Group is playing active role in plugging the gaps between broadcasters and MSOs, DAS licence holders & last mile operator.

Dr. A.K. Rastogi is the founder & Group Chairman of Aavishkar Media Group. He is most sought after consultant in India Broadcasting & CATV Industry, Opinion leader and Social-media futuristic which has helped him in laying the foundation of Aavishkar Media Group.

He has been on the forefront to take stand for the united front of the Industry to the publication of first monthly Aavishkar Magazine for more than two decades, Aavishkar Darpan a fortnightly newspaper and a tabloid Voter Vani through which he is bridging up the gap between broadcasters, last mile operators and subscribers and building up a strong network across India by our exhibitions, events and uniquely conceptualized BCS RATNA AWARDS; SATCAB SYMPOSIUM, online web portal INDIAN BROADCASTING WORLD and other social and interaction platforms for stakeholders like 'CHETNA YATRA', 'IMAAN INDIA SAMMAN' & 'NATIONAL CONFERENCE', 'EK SHAAM DOSTI KE NAAM', 'HOLI KE RANG ELECTRONIC MEDIA KE SANG'.

In the year 1992, a long journey was started by a philanthropist to give a new vision to our Broadcasting & CATV industry. This resulted in the discovery of a new dimension which resulted in giving shape to our industry. The efforts which have to be recognized & complemented are of none other than our own friend Dr. A.K. Rastogi who has dedicated his entire life and career for the benefit of our industry people.

His sincere and dedicated efforts worked as a catalyst tool in the formation of many media organizations, yatra's, discussion forums & social movements. One of them notably is All India Aavishkar Dish Antenna Sangh, an umbrella body of cable TV operator which has stood as a backbone for the industry, another is South Asia Electronic Media Association & Media Club of India. His vision for reaching the last mile of the industry has not only helped the lakhs of Cable TV operators but also benefited the consumers as a whole. Dr. A.K. Rastogi on a personal sight is a traveler, adventurist & writer. He has authored many publications on Media, CATV & Broadcasting indus-tries which are to his credit.