Chetna Yatra was started in the year 2005, by our Group Chairman & Mentor, Dr. A.K. Rastogi, President of All India Aavishkar Dish Antenna Sangh, to unite and educate Cable TV operators from all parts of the country about the latest technology & for redressal of disputes through roundtable discussion sessions, workshops, seminars and lectures which are delivered and attended by the industry experts and captains of the policy makers etc. from the Broadcasting & CATV industry.
Chetna Yatra every year covers more than 400 cities & travels approx. 25,000 kilometers in around 50-60 days, covering every hook and corner of this country and reaching to the millions of Eye balls, MSOs, DAS licence holders & Cable Operators with a message like 'SWACHH BHARAT – DIGITAL BHARAT', 'Padhega India Badhega India' & 'Digital India' and many different social campaigns during the month of September & October every year.
Chetna Yatra, is the only initiative of its kind in entire India which focuses on the issues & problems of Broadcasting & Cable TV industry and also acts as a bridge to fill the gap between the entire B&CS stakeholders. Chetna Yatra is very popular in Industry as thousands of Stakeholders are directly and indirectly involved in social campaigns.